Most of Big Data and Analytics work is focused on getting people to do what other people want them to do. What if it could be turned around? What if all the data collected on or about individuals could instead be used to help individuals in ways they want to be helped? What if the data could help individuals achieve their life goals and dreams, and coach them through the process of life? If these individuals benefit from such a service and begin living happier, balanced, and fulfilled lives they will also become more beneficial employees to organizations and more successful members of society. In this paper, we are proposing a conceptual model of how such a system might be developed and used to benefit employees, organizations, and common citizens to build a better world through information systems. This includes assistance and guidance with careers, health, sustainability, relationships, personal finances, and overall happiness and well-being.