Android: Changing the Mobile Landscape
- Resource Type
- Periodical
- Authors
- Butler, Margaret
- Source
- IEEE Pervasive Computing IEEE Pervasive Comput. Pervasive Computing, IEEE. 10(1):4-7 Jan, 2011
- Subject
- Computing and Processing
Androids
Smart phones
Mobile communication
Marketing and sales
Driver circuits
Android
App Inventor for Android
iPhone
Apple App Store
BlackBerry
Technovation
- Language
- ISSN
- 1536-1268
1558-2590
The mobile phone landscape changed last year with the introduction of smart phones running Android, a platform marketed by Google. Android phones are the first credible threat to the iPhone market. Not only did Google target the same consumers as iPhone, it also aimed to win the hearts and minds of mobile application developers. On the basis of market share and the number of available apps, Android is a success.