Co-created value measuring through the system dynamics and fuzzy logic
- Resource Type
- Conference
- Authors
- Aristizabal, Miguel; Urrego, German; Echeverri, Jaime; Aristizabal, Manuela; Polo, Ricardo
- Source
- 2014 9th Iberian Conference on Information Systems and Technologies (CISTI) Information Systems and Technologies (CISTI), 2014 9th Iberian Conference on. :1-6 Jun, 2014
- Subject
- Communication, Networking and Broadcast Technologies
Computing and Processing
Robotics and Control Systems
Signal Processing and Analysis
Media
Mathematical model
Fuzzy logic
Cost accounting
Software
Surges
Computational modeling
perceived value
cocreation systemic archetypes
language philosophy
ilocutionary acts
- Language
- ISSN
- 2166-0727
The present work proposes a measuring model of the co-created value through the system dynamics and fuzzy logic. In order to identify the variables the co-creation systemic archetype is used and it allows the value elements capture arising from clients' experiences in a case study of a telecommunications company that provides the 4G LTE service. Clients through the bipolar differential methodology make the valuation of value elements using software that allows the register and valuation. Clients express their opinions by the use of linguistic labels defined between two opposite adjectives as a result of a social dialogue. The valuations' results are obtained after the use of the fuzzy inference system, which brings as a result the belonging function of the co-created value variable. The results show that the methodology allows the capture and measure of value elements through illocutionary acts that are proper of the language philosophy.