Pineapple production in Mekarsari District from 2017-2021 always increases. The tamban pineapple variety is a type of pineapple cultivated by cultivating farmers in the Mekarsari District area. The objectives of this study are: 1) identify and analyze related economic aspects, to be used as a benchmark for assessing the prospects of tamban pineapple farming activities; 2) know and identify internal and external factors that can affect the success of pineapple farming; and 3) Analyze and determine appropriate strategies to develop tamban pineapple farming (Ananas comosus L.) in Mekarsari District, Barito Kuala Regency. Samples were taken as many as 50 pineapple farmers. The data analysis used is income and financial analysis, as well as SWOT analysis. The results of the profit analysis show that pineapple farming has promising economic prospects because it has a profit value of Rp 40,831,728 / ha, and an RCR value of 1.86. The most decisive internal factors in the development of tamban variety pineapple farming in Mekarsari District are the availability and suitability of land on strength factors (S1, S2) and price fluctuations on weakness factors (W3). While the most decisive external factors in the development of pineapple farming varieties are increased demand for pineapples and continuity of production on opportunity factors (O1, O3) and weather factors, pest attacks and competitors from other pineapple varieties (T3, T4, T1).