Managing household electricity consumption plays an important role in the overall energy management spectrum. This paper presents an analysis of the main factors that contribute to household electricity consumption. Emphasis is given on consumer behaviour in relation to household characteristics. For this purpose, primary data is collected via a survey study from a representative sample of households. The data were analysed using correlational as well as regression analysis methods. It was found that electricity consumption is a social phenomenon, with economic and technological dimensions. Further, it was verified that energy-saving techniques such as insulation, modern building materials and renewable energy make a significant difference in the electricity cost. Moreover, specific types of electrical appliances are highly correlated with electricity consumption.