Role of Interethnic Stereotypes in Intercultural Communication
- Resource Type
- article
- Authors
- Guo Lijun
- Source
- Evropejskij Issledovatelʹ, Vol 78, Iss 7-1, Pp 1263-1267 (2014)
- Subject
- ethnocultural stereotype
stereotype
interethnic communication
Social Sciences
- Language
- Russian
- ISSN
- 2219-8229
2224-0136
The article is dedicated to research of ethnic stereotypes in intercultural communication. A key focus is made on development of ethnocultural stereotypes. Functions of ethnocultural stereotypes as well as effective communication are analyzed; here we study moments, which enable or hinder effective communications.