Continental shale is investigated for potential shale gas reservoirs in the Tongchuan area, southern Ordos Basin. The kerogen macerals of Upper Triassic Chang 7 Shale are vitrinite 28–43%, exinite 4–7%, and inertinite 52–69%, and Ro is 0.85–0.88%, and the kerogen type is II. The total organic carbon (TOC) content is 9.75–29.92%, free hydrocarbon (S1) is 3.21–12.14%, pyrolysis hydrocarbon (S2) is 41.86–165.39%, and maximum pyrolysis temperature (Tmax) is 439–445°C. The mineral composition is mainly dominated by quartz 3.94–43.27%, followed by feldspar 9.65–30.07% and clay minerals 13.46–59%. Illonite/smectite (I/S) is the main clay mineral, accounting for 47–69%. The liquid nitrogen adsorption curve showed that the pore types were tubular and plate-like. The pores are mainly microporous (