全渠道模式下制造商与零售商的O2O合作策略研究 / Offline to online cooperation strategy between a manufacturer and a retailer under omni-channel mode
- Resource Type
- Academic Journal
- Source
- 管理工程学报 / Journal of Industrial Engineering and Engineering Management. 36(3):215-224
- Subject
O2O(线下到线上) 全渠道 供应链 合作策略 - Language
- Chinese
- ISSN
- 1004-6062