产品类别与消费者异质性对在线评论意愿影响研究——在线评论与消费体验的比较情景 / Research on the Impact of Product Category and Consumer Heterogeneity on Online Comment Intention——In the Comparative Scene of Online Comment and Consuming Experiences
- Resource Type
- Academic Journal
- Source
- 南大商学评论 / Nanjing Business Review. (1):168-183
- Subject
产品类别 在线评论 调节定向 评论意愿 - Language
- Chinese