具有竞争性的品牌方与主播的Stackelberg博弈模型 / Stackelberg game model between competitive brands and anchor
- Resource Type
- Academic Journal
- Source
- 吉林师范大学学报(自然科学版) / Jilin Normal University Journal(Natural Science Edition). 44(3):61-67
- Subject
直播带货 竞争强度 品牌方 主播 Stackelberg博弈 live delivery competitive intensity brand side anchor stackelberg game - Language
- Chinese
- ISSN
- 1674-3873