新创企业机会识别是创业研究的热点问题.基于高阶理论的视角,探讨创业者社交主动性和警觉性对新创企业机会识别的影响,构建了有调节的中介效应模型.以149位新创企业家为样本,调查结果表明:(1)创业者社交主动性对新创企业机会识别有显著影响.(2)企业社会网络在创业者社交主动性和企业机会识别之间起完全中介作用.(3)创业者警觉性正向调节企业社会网络和机会识别之间的关系,且创业者警觉性越高,企业社会网络的中介效应越强.
Enterprise opportunity recognition is a hot issue of entrepreneurship research. A moderated mediation model based on the upper echelons theory was constructed to explain the influence mechanism of entrepreneur's social initiative on new venture's opportunity recognition. The survey conducted among 149 entrepreneurs, results show that: (1) Entrepreneur's social initiative has significant positive influence on enterprise opportunity recogni-tion; (2) Enterprise social network mediates the influence of social initiative on enterprise opportunity recognition;(3) Entrepreneurial alertness moderates not only the influence of enterprise social network on enterprise opportuni-ty recognition, but also the mediating effect of enterprise social network between social initiative and enterprise op-portunity recognition.