近年国产动画电影的长足发展令人瞩目.动画电影作为一种重要的电影样式和独特的电影工业形态,其生产制作非常符合电影工业美学的核心精神,如工业生产的系统性原则,工业效率的最大化目标,工业与美学的折中统一,大众文化主导性和多元文化融合的美学精神,电影人的"技术化生存"与技术美学视野.动画的媒介本性使其在传统文化影像转化方面有着再符号、再历史、抽象对象客观外化的优势,能够最大限度地满足"想象力消费"主体青少年观众的审美心理需求.动画天然的青年文化属性具有"合家欢"观看优势,能对传统文化等多个文化形态完成年轻化、喜剧化、流行性、反思性、解构性的重塑和融合.动画还表现出超前于真人电影的工业化生产思维、技术密集等工业特性,在数字技术不断消弭动画与电影媒介区隔的时代,动画的工业生产经验和技术美学前沿值得电影学习.
The rapid development of domestic animated films in recent years is remarkable.The production of animated films is very consistent with the core spirit of film industry aesthetics,such as the systematic principles of industrial production,the goal of maximizing industrial efficiency,and the compromise and unity of industry and aesthetics,the dominance of popular culture and the aesthetic spirit of multicultural integration,the filmmakers'technical sur-vival and technical aesthetic vision.The ontological nature of animation gives it the advantages of re-symbol,re-history,and objective externalization of abstract objects in the transformation of traditional cultural images.It can satisfy the aesthetic and psychological needs of young audiences who are the main body of"imagination consump-tion".The cultural nature of youth in animation has the advantage of"family fun"viewing,and can complete the retelling and integration of multiple cultures such as traditional culture in a youthful,comedic,popular,reflective,and deconstructive way.Animation also shows industrial characteristics that are ahead of live-action movies.In an era when digital technology continues to eliminate the distinction between animation and film media,the industrial production experience and technological aesthetics of animation are worth learning from.