研究目的:从社会再生产视角探讨数字赋能生态产品价值实现的基本逻辑和典型路径.研究方法:演绎推理.研究结果:在梳理数字赋能生态产品价值实现理论逻辑、价值逻辑、技术逻辑和现实逻辑基础上,提出其在生产、分配、交换、消费四环节的内涵与路径.在生产阶段,强化生态产品信息基础设施建设,促进资源数据的高效供给;在分配阶段,推进生态产品权益数字化登记,明确生态产品权责归属;在交换阶段,构建生态产品数字化交易平台,促进供需精准匹配;在消费阶段,构建生态产品数字化消费场景,改善用户消费体验.研究结论:数字赋能生态产品价值实现具有逻辑可行性,有助于打破生态产品在生产、分配、交换、消费各环节的行业壁垒和时空限制,提高数字化管理水平并盘活各类生产要素.
The purpose of this study is to explore the basic logic and typical paths of digital empowering ecological product value realization from the perspective of social reproduction.The research method is deductive reasoning.The research results are as follows.Based on sorting out the theoretical logic,value logic,technical logic and practical logic of digital empowering ecological product value realization,this paper puts forward its connotations and paths in the four links of production,distribution,exchange and consumption.At production stage,the construction of ecological-product information infrastructure is strengthened to promote the efficient supply of resource data.At distribution stage,the digital registration of ecological product rights and interests is promoted to clarify the rights and responsibilities of ecological products.At exchange stage,a digital trading platform for ecological products is built up to promote the accurate matching of supply and demand.At consumption stage,a digital consumption scenario for ecological products is established to improve consumer experience.In conclusion,digital empowering ecological product value realization is logically feasible.It's helpful to break trade barriers and temporal-spatial constraints in the production,distribution,exchange,and consumption stages,thus improving the digital management level of ecological products and revitalizing various production factors.