当代中国工业题材影视剧通过性格鲜明的人物形象、凸显冲突的画面构图和强化真实的视听策略,建构了株洲"宜居之城""动力之都"和"科创之都"的工业城市形象,但这类工业题材影视剧中建构的株洲形象,也存在内涵缺乏城市个性、叙事消解恋地情结以及传播缺乏清晰形象等问题.缘于此,株洲市政府等相关部门要通过加强"产业规划+政府联动"的顶层设计、倡导"工业题材+类型创作"的本土化影视创作、强化"工业优势+互动传播"的宣传推广等方式,推动中国工业题材影视剧在"城影互动"的文化逻辑中,建构更具文化魅力的株洲影像,实现城市影响力和美誉度的提升.
Contemporary Chinese industry-themed film and TV dramas have constructed Zhuzhou's industrial city image of"livable city","power city"and"science and technology creation city"through distinctive characters,picture composition that highlights conflicts and audio-visual strategies that strengthen realism.However,the image of Zhuzhou constructed in this kind of industry-themed film and TV dramas also exists problems such as the lack of city personality in the connotation,the narrative dissolution of topophilia and the lack of a clear image in the communication,etc.For this reason,the Zhuzhou Municipal Government has been working hard to develop the image of Zhuzhou as an industrial city.Because of this,Zhuzhou municipal government and other relevant departments should strengthen the top-level design of"industrial planning + government linkage",advocate the localized film and television creation of"industrial themes + genre creation",and strengthen the publicity and promotion of"industrial advantages + interactive communication"to promote the film and television dramas with industrial themes in China to construct a more culturally appealing image of Zhuzhou in the cultural logic of"city-film interaction",so as to realize the enhancement of the influence and reputation of the city.