当前数字经济快速发展,数字贸易依托数字经济在全球经济格局中的角色日益显著.浙江作为数字贸易发展的重点区域,提高浙江全球数字贸易中心地位和价值对区域乃至全国的数字贸易发展都起着带动作用.本文基于价值网络理论探讨如何提高浙江全球数字贸易中心的地位和价值,研究使用偏最小二乘法结构方程模型(PLS-SEM)和重要性绩效地图分析(IPMA),对问卷获得的31份有效样本进行分析.研究结果显示,资源依赖和网络效应都对浙江全球数字贸易中心的地位和价值有显著的正向影响,并根据研究结果提出相应的路径提升策略,不仅有助于理解数字贸易中心的影响因素,还为浙江和其他地区提高全球数字贸易中心的地位提供有益的启示.
The digital trade gets a significant role increasingly with the rapid development of the current global digital economy.As a key area for the digital trade development,improving the status and value of Zhejiang's global digital trade center plays a leading role in the development of digital trade in the region and even the whole country.Based on the value network theory,this article discusses how to improve the status and value of Zhejiang global digital trade center.The Partial Least Squares Structural Equation Model(PLS-SEM)and Importance Performance Map Analysis(IPMA)are applied to analyze 31 valid samples obtained from the questionnaire.The results show that both resource dependence and network effect have a significant positive impact on the status and value of Zhejiang's global digital trade center.The corresponding path promotion strategy is proposed,which not only helps to understand the influencing factors of digital trade center but also provides useful enlightenment for Zhejiang and other regions in China to improve the status of global digital trade center.