建设健康乡村,推进乡村医疗健康,是乡村振兴战略实施的重要途径之一.我国农村公共卫生服务能力薄弱,亟待供给侧结构性改革."互联网+医疗健康"发挥了互联网在社会资源配置中的优化、集成作用,打破了原有地域限制,提升了农村公共卫生服务的可及性.在乡村振兴背景下,为了给广大人民群众提供更加便捷、高效、多样、优质的医疗健康服务,积极探索和构建"互联网+医疗健康"模式,本文从乡村振兴背景下农村"互联网+医疗健康"模式运用价值分析入手,管窥模式构建所面临的现实困难,进而提出乡村振兴背景下农村"互联网+医疗健康"模式构建的策略:实现医疗信息共享和智能导医,增强网络平台的信誉度;加强医疗数据标准化体系建设,以行业监管保障网络医疗信息安全;推动诊疗技术革新和复合型人才培养,强化群众线上诊疗习惯的培养;提升医疗行业信息互联互通成熟度,规范互联网医疗服务和平台建设,以促进我国农村医疗健康服务水平的可持续提升.
To construct the healthy villages and promote rural medical health is one of the important ways to implement the Rural Revitalization Strategy.The capacity of rural public health services in China is weak,which is urgently needed for supply side structural reform."Internet+health care"has played the optimization and integration role of Internet in the allocation of so-cial resources,broken the original geographical restrictions,and improved the accessibility of rural public health services.In the context of rural revitalization,in order to provide more convenient,efficient,diversified and high-quality medical and health services for the masses,and explore the"Internet+medical and health"model,the application value of rural"Internet+medi-cal health"model was analyzed under the background of rural revitalization,and the realistic difficulties faced by the model con-struction was studied.Based on which,the strategies to build the rural"Internet+medical health"model under the background of rural revitalization were put forward,including realizing medical information sharing and intelligent medical guidance,enhan-cing the credibility of the network platform,strengthening the construction of medical data standardization system and ensuring the security of online medical information through industry supervision,promoting innovation in diagnosis and treatment technology and cultivating versatile talents,strengthening the cultivation of online diagnosis and treatment habits among the masses,improving the maturity of information interconnection in the medical industry,standardizing the construction of internet medical services and plat-forms,which can promote the sustainable improvement of rural medical and health service in China.