SOR视角下社交媒体营销对消费者购买意愿的影响因素 / The Influence Factors of Social Media Marketing on Consumers'Purchase Intention from the Perspective of SOR
- Resource Type
- Academic Journal
- Source
- 经济研究导刊 / Economig Rfsearch Cuide. (21):82-85
- Subject
SOR视角 社交媒体营销 消费者购买意愿 影响因素 对策建议 - Language
- Chinese
- ISSN
- 1673-291X