"代拍",即代替他人拍摄喜欢的明星,是移动互联网时代新兴的灰色产业,其乱象日益频出.从法律性质来看,代拍产业及其引发的行为涉嫌触犯多部法律法规.从产生根源来看,本益分析下的经济异化和普通粉丝的"搭便车"心理是代拍的两大成因.代拍不断危害公共秩序与安全、扰乱正常经营秩序,因此,亟待构建法律约束、行业自律和国家强制的三维治理视域,通过整治个人信息买卖、重塑理性粉丝经济、构建治安治理体系,共筑"线上"+"线下"代拍乱象治理模式.
Proxy photography,namely taking photos of favorite celebrities on behalf of others,is an emerging gray industry in the era of mobile internet,and social chaos is increasingly frequent.From the perspective of legal nature,the auction industry and its actions are suspected of violating multiple laws and regulations.From the perspective of its root causes,the economic alienation under the cost-benefit analysis and the"free riding"mentality of ordinary fans are the two main causes of agency filming.Proxy photography continuously endangers public order and safety,disrupts normal business order.Therefore,it is urgent to establish a three-dimensional governance perspective of legal constraints,industry self-discipline,and national coercion.By regulating personal information trading,reshaping the rational fan economy,and building a public security governance system,we can jointly build a"online"and"offline"proxy photography chaos governance model.