作为一种新兴的竞技体育项目,电子竞技(E-sports)随着电竞产业市场化、职业化、规范化发展,其影响力不断得到提升.作为联结电竞产品和普通用户的重要环节,电子竞技赛事的商业价值受到广泛关注.基于此,本文运用访谈、文献资料、问卷调查等研究方法,对线上职业电竞赛事吸引力指标进行探索,通过SPSS和AMOS针对收集的样本数据进行统计学分析,以此构建了包含体验感知、替代成就、明星选手、技能提升、逃避体验、戏剧性、社交满足7 个维度及下属21 个题项的吸引力量表.
as a new competitive sports,E-sports is increasing its influence with the development of marketization,professionalization and standardization of E-sports industry.And as an important link between E-sports game products and ordinary users,the commercial value of E-sports events has been widely concerned.Based on this,this paper uses the methods of interview,literature review and questionnaire to explore the attractiveness index of online professional E-sports events,and makes a statistical analysis of the collected sample data by SPSS and AMOS,and constructs 7 dimensions of experience perception,alternative achievement,star players,skill improvement,escape experience,drama,social satisfaction and 21 subordinate items.