为得到具有良好视觉表现的女士羽绒服绗缝造型,探究消费者对羽绒服绗缝造型的视觉感知与偏好评价,以3 种常见羽绒服廓形和12 种绗缝造型作为研究对象,使用Style 3D软件制作三维服装刺激图,以18~25 岁的年轻女性为调查对象,通过眼动跟踪实验提取被试者的注视总时间及注视次数,通过调查问卷获得主观评价,运用SPSS软件进行熵权法分析、相关分析、因子分析,对比主客观数据,分析被试者对不同绗缝造型的视觉评价差异.结果表明:效果因子、时尚因子、搭配因子是影响年轻女性消费者羽绒服绗缝造型感性评价的主要因素;年轻女性视觉上最关注的绗缝造型是特殊图案式、长方形式和不对称斜线式;视觉评价最高的绗缝类型是斜线式,尤其是不对称斜线式,关注度最高的特殊图案式并不受喜爱.绗缝造型视觉评价方法的提出有利于为绗缝造型设计提供新思路,为消费者提供更优质、更符合审美偏好的选择.
In order to obtain quilting models of women's down jacket with fine visual performance,consumers' visual perception and preference evaluation on quilting models was explored in this paper.The research objects are 12 quilting models in 3 common down jacket profiles,and Style 3D was utilized to make three-dimensional stimulus pictures.Young women aged 18 to 25 were selected as the experiment subjects.With eye tracking experiment the subjects' dwell time and fixation count were extracted,and subjects' subjective evaluation was obtained by questionnaire,the objective and subjective data were analyzed through entropy weight analysis,correlation analysis and factor analysis with SPSS to compare the difference of visual evaluation of different quilting models.The results show that the effect factor,fashion factor and matching factor are the principal factors that affect young females' perceptual evaluation;the quilting models that young women pay most attention to visually are special pattern model,rectangular model and asymmetrical diagonal model;the diagonal quilting model,especially the asymmetric diagonal model,gains the highest visual evaluation,while the special-pattern model is the most interested but not liked by young women.The introduction of the quilting model's visual evaluation method facilitates the exploration of new perspectives in quilting models design,aiming to offer consumers higher quality and aesthetically pleasing choices.