The paper is Part III of our ongoing project to study a case of Crepant Transformation Conjecture: K-equivalence Conjecture for ordinary flops. In this paper we prove the invariance of quantum rings for general ordinary flops, whose local models are certain non-split toric bundles over arbitrary smooth base. An essential ingredient in the proof is a quantum splitting principle, which reduces a statement in Gromov--Witten theory on non-split bundles to the case of split bundles.