Evaluation of Transport Enterprises' Brand Value Using Fuzzy-AHP Model
- Resource Type
- Authors
- Yanru Zhu; Sitao Hu; Shutang Cui
- Source
- CICTP 2014.
- Subject
- Empirical research
Index system
Operations research
Analytic hierarchy process
Fuzzy control system
Business
Brand equity
Marketing
Fuzzy ahp
- Language
The evaluation index system of brand value for transport enterprises is constructed, and the various factors that influence the brand value of transport enterprises are introduced. On the basis of confirming the weights of indexes by a group analytic hierarchy process (AHP) using the established Fuzzy-AHP model, the brand value of a typical transport enterprise in Huai'an City is empirically analyzed and calculated, and methods are given to improve brand value.