Marketing FOS: Economics and business FOS: Psychology Cognition and Perception Cognitive Psychology Psychology Business Social and Behavioral Sciences
Language
Online Access
초록
This is a follow-up study to https://osf.io/ym8pg, in which we intend to test the mechanism behind the discovered effect. We assume that the color of the copycat FOP labels has the largest effect and hence manipulate the color of the copycat label and investigate if they lose their effect on consumer perception.