Organizational Culture at Starbucks
- Resource Type
- Authors
- Jia Jie Boo; Qing Er Ooi; Daisy Mui Hung Kee; Asla Alosaimi; Sin Yan Goh; Megha Ghansal; Pei Ying Chen
- Source
- Journal of The Community Development in Asia. 3:28-34
- Subject
- 010504 meteorology & atmospheric sciences
Subject (philosophy)
Organizational culture
Business
Marketing
Creating shared value
010502 geochemistry & geophysics
01 natural sciences
Competitive advantage
0105 earth and related environmental sciences
- Language
- ISSN
- 2654-7279
2685-8819
The importance of organizational culture has always been the subject of organizational success. Organizational culture has captured the attention of academic scholars. Organizational culture plays an important role for an organization to build its branding. Organizational culture can be used as a powerful engine of competitive advantage and thus allow an organization to integrate its culture and branding to produce phenomenal results. A good organizational culture will result in a strong brand. The paper presents the organizational culture in Starbucks, an American coffee company. As a brand of 48 years, Starbucks has successfully instilled their cultures especially their shared values to employees. This move enables Starbucks to be one of the most successful brands in the century. This paper also investigates the reasons behind its success as well as the relationship between them.