Quit and Win is a smoking cessation campaign/competition for adults. It has proved to be a cost-effective way to help a wide group of people to stop smoking. It was developed in the 1980s by the Minnesota Heart Health Program and has been widely used since then as a populationbased smoking cessation intervention. The idea of the contest is to abstain from smoking for four week period in May. At the end of this period, there is a draw for prizes among the contestants in participating countries. Abstinence is verified by a witness and by a biochemical test. One year after, there is a follow-up survey of contest participants in order to assess abstinence rates and evaluate the effectiveness of the campaign.
Programmes for Training on Research in Public Health for South Eastern Europe, Programmes for Training on Research in Public Health for South Eastern Europe. Vol. 4: Health promotion and disease prevention: A Handbook for Teachers, Researchers, Health Professionals and Decision Makers