User Rating and its Impact on the Willingness to Buy in Online Environments
- Resource Type
- Authors
- Kovářová, Veronika
- Source
- Subject
- Uživatelské hodnocení
Kupní rozhodovací proces
Online prostředí
Online Enviroments
Buying Decision Process
Potencial Customer
Potenciální zákazník
Spokojenost zákazníka
Customer Safisfaction
User Rating
- Language
- Czech
The goal of this Bachelor Thesis is to define the impact of reviews on potential customers in the online environments. It defines the types of reviews that influence customers positively in their buying decision process and which of them do not have a requisite value for potential customer. Reviews will be compared not only from the structuring or no-structuring viewpoint but also from the content of the published text: its form, length, expertises and language quality. To determine the above will be used the contact method or qualitative research in the form of a personal interview with voluntary respondents who will be contacted via the social network. The goal of the research will not be only to determine what the reviews have the greatest informative value for users, but also to define what form of expression reviewers prefer and how to ensure that consumers will write a valuable and quality reviews.