Low-Price Guarantees in a Dual Channel of Distribution
- Resource Type
- Authors
- Chuan He; Juncai Jiang
- Source
- Marketing Science. 40:765-782
- Subject
- TheoryofComputation_MISCELLANEOUS
Marketing
Mathematical optimization
Distribution (mathematics)
Computer science
TheoryofComputation_GENERAL
Price discrimination
Business and International Management
Game theory
Channel coordination
Dual (category theory)
Communication channel
- Language
- ISSN
- 1526-548X
0732-2399
In a dual channel, the manufacturer's low-price guarantee facilitates price discrimination and channel coordination and the manufacturer may choose price-beating, price-matching, or no guarantee.