Is specific better than general when it comes to pushing wellbeing intervention apps?
- Resource Type
- Authors
- Henwood, Amanda; Skorulski, Bartlomiej
- Source
- Subject
- Medicine and Health Sciences
Social and Behavioral Sciences
ComputingMilieux_MISCELLANEOUS
- Language
In this study we will test two types of notifications designed to engage users with an app-based intervention called Foundations. Specially, we plan to test whether specific intervention recommendations are able to generate a higher click-through rate and higher intervention completion rate than generic intervention recommendations. We hypothesise that specific intervention recommendations will perform better since they make the process of selecting an intervention easier.