Cost Analysis of Calcium in Store Brand versus National Brand Grocery Products
- Resource Type
- Authors
- Wan-Ju J. Yen; Elizabeth Wall-Bassett; Qiang Wu; Lisa M. Kay; Kimberly B. Myers
- Source
- Journal of Food Products Marketing. 24:80-95
- Subject
- 0301 basic medicine
Marketing
030109 nutrition & dietetics
Grocery store
National brand
Advertising
03 medical and health sciences
Food products
Cost analysis
Business
Business and International Management
Store brand
Food Science
- Language
- ISSN
- 1540-4102
1045-4446
Objective: This study was to determine if calcium fortification yields a higher price per serving in grocery store products. Researchers compared store brand to national brand grocery products in r...