Limitless personalisation: the role of Big Data in unveiling service opportunities
- Resource Type
- Authors
- Daniel Trabucchi; Tommaso Buganza; Elena Pellizzoni
- Source
- Technology Analysis & Strategic Management. 32:58-70
- Subject
- mobile apps
Big Data
Boosting (machine learning)
Knowledge management
literature review
business.industry
Strategy and Management
05 social sciences
Big data
Mobile apps
Management Science and Operations Research
050905 science studies
Digital services, Big Data, literature review, mobile apps
Personalization
ComputingMilieux_GENERAL
World economy
0502 economics and business
0509 other social sciences
business
Digital services
050203 business & management
- Language
- ISSN
- 1465-3990
0953-7325
The relevance of services is increasing in the world economy, and digital technologies are boosting this process. At the same time, customers are becoming used to receiving services that are closer...