Apply of traditional cultural symbols into fashion design based on Cross-cultural communication
- Resource Type
- Authors
- Yixin Zou; Eakachat Joneurairatana
- Source
- E3S Web of Conferences, Vol 179, p 02081 (2020)
- Subject
- Knowledge management
Fashion design
Scope (project management)
business.industry
Computer science
Process (engineering)
Cross-cultural communication
Popularity
Code (semiotics)
Cultural globalization
Environmental sciences
Encoding (semiotics)
GE1-350
business
- Language
- English
- ISSN
- 2267-1242
Due to the popularity and importance of cross-cultural communication in our daily life, many countries have carried out various cross-cultural communication activities and researches. However, there is still a big research scope for the study of fashion design based on it. The main purpose of this article is to have a study on the cultural exchange between China and Thailand, with Long (“Dragon” in Chinese) and Naga as case study. The methods in this research can be regarded as the process of “decoding and encoding”. Final results are: 1) Extraction of design concepts on Long and Naga based on two times of decoding. 2) A demonstration of the new methodology which can be used for fashion designers to effectively extract cultural code in the background of cultural globalization. 3) It is a case study to do cross discipline research between fashion design with cross-cultural communication.