This research seeks to understand the potential for up taking new services and products derived from Sentinel-2 data to assist with existing water and nutrient management challenges from the perspective of a diverse range of stakeholders in key target locations in the Murray-Darling Basin (MDB) of Australia. Through semi-structured interviews with farmers, irrigation operators and water authorities, we found that key issues hampering uptake and adoption of Sentinel-based products and services are related to: information deluge; difficulties in translating data into decision-making; privacy issues; trust in satellite imagery; interpreting new information, and satellite data resolution and frequency -which for several services can clash with expressed needs for accessing real-time data.