This chapter analyzes how a country context shapes advertising creativity. To do so, the chapter explores the situation of the advertising industry in Colombia (South America), a country recognized by the social focus of its advertisement. The chapter presents an overview of Colombia's socioeconomic situation, the internal conflict development, and the effects of the evolution of COVID-19. Then, a description of the country's advertising industry, media investments over the last years, and effects of the COVID-19 pandemic will follow. The chapter comprises a case study analysis employing two Colombian award-winning advertising campaigns to understand how the country's context has influenced the advertising is developed. The chapter concludes by summarizing the key learnings of the analyzed cases and by presenting suggestions on possible academic research in the country's context.