Doping refers to engaging in one or more of eleven anti-doping rule violations (ADRVs) outlined in the World Anti-Doping Code; these include possession, administration and trafficking of prohibited substances or methods, as well as complicity in any of these activities, prohibited association with anyone who has been found to have committed an ADRV, and acts to discourage or retaliate against anyone who reports doping-related information to authorities. Testing statistics likely show only a fraction of the true number of athletes doping. Evidence shows that specific situations individuals find themselves in are pivotal. The suggestion for psychological support aligns well with recent developments in the United Kingdom, where there are plans to introduce new Professional Standards for Personal Development Practitioners,1 whose role will include supporting athletes throughout transitions, including beyond their sporting career.