Crying for attention above rivals' squall.
- Resource Type
- Article
- Authors
- Snyder, Beth
- Source
- Crain's New York Business; 11/16/98, Vol. 14 Issue 46, p48, 1/2p
- Subject
- CABLE television networks
CHILDREN'S television programs
- Language
- ISSN
- 8756789X
Focuses on cable television network Nickelodeon's efforts to hold on to its advertising revenue. Increased competition in the children's television market; Formation of a branding campaign; Agreement with television network Telemundo to offer two hours of shows in Spanish.