The article informs about a state-subsidized insurance plan called Healthy New York which is designed for small businesses. Three years after it was launched as of January 5, 2004, Healthy New York has failed to attract much interest, and low support from insurance agents is only one of several reasons. The fact is that despite a recent $9 million publicity campaign, awareness of the program remains dim at best. Officials at the state's insurance department, however, are optimistic, noting that total new enrollment in Healthy New York is running at around 3,600 per month. The state's program promises discounts of 10% to 15% over comparable private plans, however, it comes with some major strings attached.