Packaging choices affect consumer enjoyment of wines.
- Resource Type
- Article
- Authors
- O'Brien, Vince; Francis, Leigh; Osidacz, Patricia
- Source
- Australian & New Zealand Wine Industry Journal; Sep/Oct2009, Vol. 24 Issue 5, p48-54, 4p, 1 Diagram, 1 Graph
- Subject
- Language
- ISSN
- 08192421
The article discusses the 2007 white wine closure trial performed by the Australian Wine Research Institute in Australia. The trial found the effect of the packaging choices on consumers' liking of the product. It was funded by the government and was supported by the country's grapegrowers and winemakers through Grape and Wine Research Development Corp. People involved in the study include Brooke Travis, Belinda Bramley and Mark Stevens from SensoMetrics.