Advertising & promotion = marketing.
- Resource Type
- Article
- Authors
- Mayfield, Jim
- Source
- Greater Baton Rouge Business Report; 9/19/95, Vol. 14 Issue 2, p27, 1/4p
- Subject
- ADVERTISING
- Language
- ISSN
- 07474652
Focuses on the importance of advertising and promotion in marketing. Options to take in the marketing of a business; Includes; Low cost/high energy approach; High cost/low energy approach; Balanced blending of cost and energy; Differentiation.