FIND YOURS.
- Resource Type
- Article
- Authors
- Khosrowshahi, Dara
- Source
- AARP International; Winter2013, p72-76, 5p
- Subject
- BABY boom generation
OLDER people travel
RETIREES
PSYCHOLOGY of travel
TRAVEL
- Language
- ISSN
- 25783939
The author discusses ways in which baby boomers and other older people in the U.S. are reimagining travel. Topics addressed include the number of trips taken by Americans in their early 70s compared to those in their 40s, differences in how 21st century older people approach travel versus how previous generations did so, and travel's transformative power. The "Find Yours" branding campaign of travel booking company Expedia is also described.