Media Exposure, Social Comparison and Self-Discrepancy: A Model of Prediction of Fashion Clothing Involvement.
- Resource Type
- Article
- Authors
- Yanshu SUN; GUO, Steve
- Source
- Intercultural Communication Studies; 2014, Vol. 23 Issue 2, p151-172, 22p
- Subject
- MASS media & society
FASHION
SELF-discrepancy
EMOTIONS
SELF-perception
SOCIAL norms
- Language
- ISSN
- 10577769
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