Insights into Hospital Retail Pricing Strategies.
- Resource Type
- Article
- Authors
- Houk, Scott; Gardner, Sean
- Source
- Strategic Financial Planning; Summer2015, Vol. 10 Issue 3, p1-5, 5p
- Subject
- PRICING
HOSPITAL charges
HOSPITALS
SURVEYS
RETAIL industry
OPERATING costs
- Language
- ISSN
- 19347103
The authors discuss the retail pricing strategies used by many hospitals in the U.S. Based on a survey of hospital executives. Topics include the strong market pressures facing retail services, the exceed cost of retail services, and the need for hospitals to balance their maintaining operating margins while responding to market pressure.