The Unintended Consequences of Disclosure: Explicit Sponsor Identification on Smoking Cessation Ads.
- Resource Type
- Article
- Authors
- Byrne, Sahara; Mathios, Alan; Avery, Rosemary; Hart, Philip
- Source
- Conference Papers -- International Communication Association; 2009 Annual Meeting, p1-22, 22p, 1 Color Photograph, 2 Charts
- Subject
- SMOKING cessation
ADVERTISING
PUBLIC health communication
TOBACCO industry
CORPORATE sponsorship
- Language
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