The article offers information on Gary Vaynerchuk, chief executive officer (CEO) of VaynerMedia. Topics discussed include all the actions through the day's schedule captured by the videographer, David Rock which will be them uploaded on to the social media platforms such as Twitter and Instagram, costarring in Apple's first-ever original television (TV) series, Planet of the Apps, alongside Jessica Alba and views of Vaynerchuk on wanting to be a personal brand.