MANAGEMENT PRACTICE S IN SOLUTION SALES--A MULTILEVEL AND CROSS-FUNCTIONAL FRAMEWORK.
- Resource Type
- Article
- Authors
- Storbacka, Kaj; Polsa, Pia; Sääkjärvi, Maria
- Source
- Journal of Personal Selling & Sales Management; Winter2011, Vol. 31 Issue 1, p35-54, 20p, 3 Diagrams, 5 Charts
- Subject
- INDUSTRIAL marketing
BUSINESS-to-business transactions
INTERNATIONAL business enterprises
SELLING
SALES management
BUSINESS planning
- Language
- ISSN
- 08853134
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