CUSTOMER INTEGRATION IN MASS CUSTOMISATION: A KEY TO CORPORATE SUCCESS.
- Resource Type
- Article
- Authors
- THEILMANN, CLAUDIA; HUKAUF, MARTIN
- Source
- International Journal of Innovation Management; Jun2014, Vol. 18 Issue 3, p1-23, 23p, 3 Diagrams, 6 Charts
- Subject
- MASS customization
CONSUMER behavior
NEW product development
CUSTOMER relationship management
INTERNATIONAL competition
INDUSTRIAL productivity
- Language
- ISSN
- 13639196
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