Building consumer connection with new brands through rituals: the role of mindfulness.
- Resource Type
- Article
- Source
- Marketing Letters; Jun2022, Vol. 33 Issue 2, p237-250, 14p, 1 Color Photograph, 2 Diagrams, 1 Graph
- Subject
CONSUMER behavior MINDFULNESS RITUAL BRAND name products MARKETING research - Language
- ISSN
- 09230645