Invited Frontiers Commentary. Tier Climbing Article: Redefining Neuromarketing as an Integrated Science of Influence.
- Resource Type
- Article
- Authors
- Braeutigam, Sven; Weber, Bernd
- Source
- Frontiers in Neuroscience; 1/26/2017, Vol. 10/11, p1-3, 3p
- Subject
- NEUROMARKETING
SENSORY perception
- Language
- ISSN
- 16624548
The article reflects on an article "Redefining neuromarketing as an integrated science of influence" published in the 2015 issue of the periodical which focuses on how relevant cognitive processes such as perception and attention interact.