Media Objectification and Women Clothing Buying Behavior: Social Comparison and Self-Gratification as Mediators.
- Resource Type
- Article
- Authors
- Zaidi, Alina; Hanan, Ahmad; Ali, Farahat; Awais, Muhammad
- Source
- International Journal of Media & Information Literacy; Dec2020, Vol. 5 Issue 2, p227-236, 9p
- Subject
- WOMEN'S clothing
SOCIAL comparison
EXPERIMENTAL design
CONSUMER behavior
ACQUISITION of data
CLOTHING sales & prices
- Language
- ISSN
- 2500106X
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