Influence of clothing visual marketing path on consumers' purchasing intention. (English)
- Resource Type
- Article
- Authors
- LI Mei; MU Yun; HUO Rongyu; ZHANG Jiaxin; YU Chenqi
- Source
- Wool Textile Journal; 2020, Vol. 48 Issue 12, p84-92, 9p
- Subject
- CUSTOMER loyalty
CUSTOMER satisfaction
BRAND image
YOUNG consumers
STRUCTURAL equation modeling
INTENTION
- Language
- Chinese
- ISSN
- 10031456
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