CREATING VALUE THROUGH CUSTOMER RELATIONSHIP MANAGEMENT IN THE AUTOMOTIVE INDUSTRY IN INDIA.
- Resource Type
- Article
- Authors
- SAHA, PRIYA; SHARMA, ARUNA
- Source
- CLEAR International Journal of Research in Commerce & Management; Sep2020, Vol. 11 Issue 9, p13-19, 7p
- Subject
- CUSTOMER relationship management
AUTOMOBILE industry
CUSTOMER loyalty programs
- Language
- ISSN
- 22494561
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